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Harbin's tourism soars as social media and pop culture draw "southern little potatoes" to the icy northeastern city.
Harbin, a frigid northeastern Chinese city, is seeing a tourism boom, mainly due to social media platforms like TikTok and Instagram-like Xiaohongshu.
Tourists from warmer southern regions, nicknamed "southern little potatoes," are flocking to the city, boosting cultural, sports, and entertainment industries by nearly 60% year-on-year.
Popular media set in the northeast has also contributed to the surge.
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El turismo de Harbin se eleva a medida que las redes sociales y la cultura pop atraen "papas pequeñas del sur" a la helada ciudad del noreste.