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Jolt Cola, a '80s high-caffeine soda, relaunches in 2025 with double caffeine, targeting nostalgia and young adults.
Jolt Cola, a high-caffeine soda from the 1980s, is set to relaunch in 2025 with 200 milligrams of caffeine, more than double its original amount.
The brand, led by Redcon1, will compete in the energy-drink market, valued at $48.1 billion in 2024 and expected to grow to $80.8 billion by 2033.
Jolt Cola will offer both sugared and zero-sugar versions, aiming to appeal to nostalgia seekers and young adults.
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Jolt Cola, un refresco con alto contenido de cafeína de los 80, se relanza en 2025 con doble cafeína, apuntando a la nostalgia y a los adultos jóvenes.