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Alberta targets tourism growth in less visited zones despite most visitors seeing friends, family.
In northern Alberta, 1.4 million annual visitors, mostly from within the province, spend over $407 million, primarily visiting friends and family.
Ontario and British Columbia visitors contribute 4% each.
The government aims to boost tourism by promoting ten 'emerging' zones like Lakelands and Wood Buffalo, which show high potential but face challenges in readiness and strategic vision.
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Alberta apunta al crecimiento del turismo en zonas menos visitadas a pesar de que la mayoría de los visitantes ven amigos, familiares.