China's ACGN merch market, driven by youth, grows to $32 billion, expected to hit $85 billion by 2029.

The "ACGN Merch Economy," centered around Anime, Comics, Games, and Novels, is rapidly growing in China, with a market size of RMB 221.9 billion in 2023, projected to reach RMB 590 billion by 2029. The younger generation, particularly those under 25, drives this growth, with ACGN products becoming a form of "social currency." The industry's influence is expanding into mainstream culture, with active user numbers peaking during school holidays.

3 months ago
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