A TikTok by Marygrace Graves highlighting Swedish candy led to a global shortage due to high demand.

A viral TikTok video by influencer Marygrace Graves highlighting Swedish candy caused a year-long global shortage of the sweets. The video, which showcased unique flavors and the natural ingredients of Swedish candies, sparked a trend on the platform, leading to high international demand. This surge overwhelmed manufacturers like Bubs Godis, who had to limit international orders. Despite the shortage, Swedish locals have not experienced any candy scarcity.

3 months ago
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