PVR INOX plans to restructure its media business to enhance growth and market connections in India.

PVR INOX, India's largest cinema exhibitor, is restructuring its Rs 600 crore media business to boost market connections and nationwide growth. Led by Chief Sales Officer Shalu Sabharwal, the plan involves hiring industry experts, using data analytics for better decisions, and focusing on both online and offline media. The company will also explore sponsorships and naming rights to increase revenue.

3 months ago
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