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flag Financial expert introduces "1p Challenge" to build savings habit, aiming to save £667.95 by year-end 2025.

flag Financial expert Martin Lewis introduces the "1p Challenge," where participants start by saving 1 penny on the first day and increase the amount by 1 penny each subsequent day. flag By the end of 2025, this method can accumulate £667.95. flag This approach builds a savings habit and results in a significant amount by year's end, though contributions grow larger over time.

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