Canada's Chinese diaspora sees surge in 'rent-a-friend' services to combat loneliness.

The 'rent-a-friend' industry is booming among Canada's Chinese diaspora, with dozens offering paid companionship services on social media like Xiaohongshu in cities such as Vancouver, Calgary, and Toronto. This trend is driven by feelings of isolation and loneliness among new immigrants, offering services from companionship to task assistance, helping them adapt to a new environment and cultural barriers. Experts link this to similar companionship economies in China, marked by social stigmas around mental health and loneliness.

3 months ago
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