Nigeria seeks to boost tourism by adopting China's cultural branding strategies, fostering economic and cultural exchange.

Nigeria aims to boost its tourism and cultural sectors by learning from China's success in cultural branding. Minister Hannatu Musawa expressed interest in co-production agreements and capacity-building initiatives. The China Cultural Centre plans 2025 activities to promote culture, tourism, and education, aligning with the Beijing Action Plan under the Forum on China-Africa Cooperation. This partnership aims to enhance economic growth and cultural exchange between the two nations.

3 months ago
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