New rules allow college athletes to earn money, ending the era of amateurism amid a $2.8B lawsuit settlement.

The era of amateur athletes in college sports is ending as new rules allow athletes to earn money through endorsements and other means. This shift, solidified by a $2.8 billion lawsuit settlement, reflects the significant revenue generated by college sports. However, concerns about transparency, fairness, and the impact on smaller sports programs and Title IX compliance persist. As universities adapt, there are fears that costs may rise for fans and that less popular sports could be cut.

3 months ago
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