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NFL aims to grow Latino fanbase with Spanish broadcasts, international games.
The NFL is targeting the fast-growing Latino fanbase, with viewership up 11% and Spanish broadcasts rising 34%.
The league is expanding internationally, hosting games in Mexico and Brazil, and has partnered with Spanish-speaking networks.
Efforts to translate and adapt the game for Spanish-speaking audiences have been pivotal in this growth, with annual international games planned to increase next season.
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La NFL pretende hacer crecer la base de fans latinos con emisiones en español, juegos internacionales.