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Coca-Cola acquires Billson's ready-to-drink spirits business in Australia, focusing on flavored vodka drinks.
Coca-Cola has acquired the ready-to-drink spirits business from Billson's Beverages, an Australian company that faced bankruptcy.
Coca-Cola will own Billson's popular vodka-based flavored drinks sold in Australian retail chains, while the current owners will refocus on other beverage types under a new brand.
The acquisition, finishing January 31, 2025, won't expand Billson's beyond Australia.
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Coca-Cola adquiere el negocio de licores listos para beber de Billson en Australia, centrándose en bebidas con sabor a vodka.