Capybaras become the newest animal trend in holiday shopping, with sales of plush toys up 115%.

Capybaras, the world's largest rodent, are the latest trend in holiday shopping, appearing on products like slippers, purses, and bath bombs. Sales of plush animals have risen 115% this year, driven by social media trends on platforms like TikTok and Instagram. This follows other popular animals like axolotls, owls, and foxes. Toy makers are capitalizing on this trend by offering a variety of capybara-themed items.

3 months ago
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