Snapchat tests new monetization program for creators with over 50,000 followers starting Feb 1, 2025.

Snapchat is testing a unified monetization program for creators that will earn revenue from ads in Stories and Spotlight posts starting February 1, 2025. To qualify, creators must have at least 50,000 followers, post 25 times per month, and meet view or watchtime benchmarks. This update follows similar changes by TikTok and YouTube, aligning with trends in simplified monetization for content creators.

3 months ago
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