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flag Snapchat tests new monetization program for creators with over 50,000 followers starting Feb 1, 2025.

flag Snapchat is testing a unified monetization program for creators that will earn revenue from ads in Stories and Spotlight posts starting February 1, 2025. flag To qualify, creators must have at least 50,000 followers, post 25 times per month, and meet view or watchtime benchmarks. flag This update follows similar changes by TikTok and YouTube, aligning with trends in simplified monetization for content creators.

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