Vietnam's retail market to expand by $226.4 billion by 2028, adopting AI and IoT technologies.

Vietnam's retail market is set to grow by $226.4 billion from 2024 to 2028, with a 13.64% CAGR, all coming from the Asia-Pacific region. The market features traditional formats like street markets alongside modern retailing, and businesses are adopting digital technologies such as AI and IoT to offer integrated online and offline shopping experiences. Price sensitivity remains a critical factor, with affordability key for consumers.

3 months ago
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