Teen darts player Luke Littler becomes Britain's most searched athlete in 2024, outpacing royal figures.
Luke Littler, a 17-year-old darts player nicknamed "Luke The Nuke," has become Britain's most searched athlete in 2024, surpassing even King Charles and the Prime Minister. His rise from obscurity a year ago to world No. 4 and earning over £200,000 has spurred a surge in darts' popularity, doubling the number of junior academies to 115. Littler's 1.3 million Instagram followers and media appearances have boosted the sport's appeal among younger audiences.
3 months ago
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