Amazon streams PBS content on Prime Video, expanding PBS reach and introducing ads on the platform.

Amazon has agreed to stream PBS content on Prime Video, offering PBS free exposure and Amazon the chance to earn from commercials. The deal opens PBS to Amazon’s 200 million monthly users and non-Prime viewers, with a simpler ad experience similar to traditional TV. It also brings back nostalgic shows like "Reading Rainbow," potentially setting a precedent for future tech-public media partnerships.

3 months ago
4 Articles