US hospitality industry targets Indian tourists to counter declining domestic and East Asian travel.

US hotels and travel companies are focusing on attracting Indian tourists to boost revenue, as domestic leisure spending declines and demand from East Asian countries remains lower than pre-pandemic levels. Indian tourist visits have surged by 48% in the first ten months of 2024, compared to 2019, driven by an expanding middle class and higher travel budgets. Meanwhile, visitor numbers from China, Japan, and South Korea have dropped. Companies like Hilton and Airbnb are preparing for a slower year due to post-pandemic travel normalization and inflation's impact on American leisure spending.

December 11, 2024
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