Duolingo and Netflix collaborate on "Learn Korean or Else," targeting Squid Game fans with new language content.

Duolingo and Netflix have teamed up to launch a campaign called "Learn Korean or Else," aimed at Squid Game fans learning Korean. Duolingo is adding over 40 Squid Game-related words and phrases to its app and has created a TikTok filter inspired by the show. The partnership also includes a K-pop remix of the Squid Game theme song. Duolingo has seen a 40% rise in new Korean learners since the show's launch.

4 months ago
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