Australia adds iconic 1968 "big cold beer" ad to its Sounds of Australia collection.

The National Film & Sound Archive in Australia has added the famous 1968 Victoria Bitter "big cold beer" ad to its 'Sounds of Australia' collection. Featuring John Meillon's voice, the ad has become a cultural icon. The collection, which preserves historically and culturally significant audio, also includes the Doctor Who theme and Jimmie Barker's recordings documenting First Nations culture.

4 months ago
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