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flag MLA debates mandatory price reporting for cattle, with concerns it may harm the industry.

flag At MLA's AGM, the debate over mandatory price reporting for processor cattle was discussed. flag Calls for mandatory reporting of supermarket beef prices aim to address discrepancies between retail prices and farmer payments. flag Processors argue that understanding farm data is crucial. flag Despite improvements like the National Young Cattle Indicator since ACCC recommendations in 2017, MLA's director believes mandatory reporting could harm the industry by fostering a commodity mindset. flag He advocates for value-based marketing instead.

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