Indonesia's wedding industry suffers as marriage rates drop due to young adults prioritizing careers and education.

The Indonesian wedding industry is struggling as marriage rates drop, with only 1.57 million couples marrying last year, down from over 2 million in 2018. Young adults are prioritizing careers, education, and higher living costs over marriage, pushing the average marriage age up to 22.3 years. Despite these challenges, intimate, personalized weddings could offer opportunities for growth, with industry players focusing on tailored services and digital marketing to attract younger couples.

4 months ago
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