Carlton & United Breweries launches "Born Cheeky" campaign for its Hard Rated lemon drink. Carlton & United Breweries lanza la campaña "Born Cheeky" para su bebida de limón Hard Rated.

Carlton & United Breweries' Hard Rated lemon drink has launched a new campaign called "Born Cheeky," created by Clemenger BBDO. La bebida de limón de Carlton & United Breweries Hard Rated ha lanzado una nueva campaña llamada "Born Cheeky", creada por Clemenger BBDO. The campaign, which includes films and ads across various media, aims to celebrate cheeky behaviors and fun through the brand's alcoholic lemon premix. La campaña, que incluye películas y anuncios a través de varios medios, tiene como objetivo celebrar comportamientos descarados y diversión a través del premezcla de limón alcohólico de la marca. Marketing manager Amy Pollock-Hall said the brand has grown rapidly due to its taste and appeal to different age groups. Amy Pollock-Hall, gerente de marketing, dijo que la marca ha crecido rápidamente debido a su sabor y atractivo para diferentes grupos de edad.