Tea sales in Britain drop 4.3% in two years as younger Brits opt for coffee and alternative drinks.

Britain's traditional love for tea may be fading, with tea sales dropping 4.3% in two years and only 48% drinking it daily. Younger people prefer alternatives like iced tea, bubble tea, and energy drinks. Tea brands like Twinings are adapting by offering canned sparkling teas and kombucha. The decline is also driven by increased popularity of ready-to-drink coffee, which has more than doubled in sales over five years.

4 months ago
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