Jaguar plans to rebrand as "JaGUar," focusing on electric vehicles and vibrant colors starting in 2026.

Jaguar plans to rebrand as "JaGUar" and will produce only electric vehicles starting in 2026. The company will also adopt a new color palette of electric pink, red, and yellow, and has a mission to "Create exuberance. Live vivid. Delete ordinary. Break moulds." This rebranding, aimed at modernizing the brand, has faced criticism for altering its traditional British identity.