YouTube report: Pakistan's content creators see surge, with international viewers making up 65% of watch time.

YouTube's 2024 End-of-Year List highlights Pakistan's rising content creators, with a 60% increase in uploaded content hours. Notably, 65% of watch time comes from international audiences, and the number of creators earning over Rs. 10 million annually grew by 25%. Top content includes local dramas and slice-of-life creators like Rajab's Family and Sistrology, though Indian music dominated the music charts.

December 05, 2024
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