Taylor Swift's "Eras Tour Book" sold over 800,000 copies, becoming the top-selling book of 2024.

Taylor Swift's "Eras Tour Book" sold over 800,000 copies in its first weekend, making it the top-selling book of 2024. Exclusively sold at Target on Black Friday, the book's success rivals Barack Obama's "A Promised Land" from 2020. Despite some fan complaints about errors, Swift's exclusive release strategy, which previously resulted in her "Eras" concert film grossing over $200 million, continues to break records.

December 05, 2024
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