Non-alcoholic beer sales in Ontario spiked 69% in 2024, reflecting a broader shift towards lighter drinking.

Non-alcoholic beer sales in Ontario surged 69% in 2024, according to the LCBO, with a 73% rise in overall non-alcoholic products. Consumers are also shifting towards lighter wines, smaller alcohol formats, and increased interest in tequila and American whiskey. Icewine and Asian spirits like soju also saw growth, while sales data may be understated due to a summer strike.

December 04, 2024
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