Ipsos decides not to pursue acquisition of Kantar Media's TV ratings data business after review.

Ipsos, a global market research firm, has decided not to proceed with submitting a binding offer to acquire Kantar Media's TV ratings data business after a thorough evaluation. This decision follows recent discussions about a potential acquisition. Ipsos, known for its extensive research services, operates in 90 markets with nearly 20,000 employees and serves 5,000 clients worldwide.

December 05, 2024
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