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George Brady named CEO of The People Platform, a firm that tracks consumer behavior for major brands.
George Brady has been appointed CEO of The People Platform, a Stagwell Marketing Cloud company that uses mobile and location data to track consumer behavior.
Brady, who previously served as the company's President and Chief Revenue Officer, has over 20 years of experience in retail media, including roles at Nielsen.
The People Platform helps clients like National Cinemedia and Best Buy understand consumer behavior in real-time.
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George Brady nombró CEO de The People Platform, una firma que rastrea el comportamiento del consumidor para las principales marcas.