"Dynamic pricing" sees scrutiny as concert ticket prices soar, dividing fans and regulators.

In 2024, "dynamic pricing" emerged as a top word, referring to fluctuating prices based on demand, notably in concert ticket sales. Taylor Swift's Eras Tour and Oasis reunion concerts saw significant price hikes, leading to scrutiny over transparency and value. Ticketmaster faced a UK investigation, yet younger generations showed high tolerance for rising event costs, sometimes incurring debt for tickets.

December 04, 2024
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