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flag Embedded finance is reshaping software publishing by integrating financial services, per a PYMNTS Intelligence report.

flag Embedded finance is transforming the software publishing industry by integrating financial services directly into platforms, enhancing user engagement and streamlining processes. flag A recent report by PYMNTS Intelligence, based on a survey of 79 executives, highlights how payment facilitators, independent software vendors, and marketplaces are adopting features like Buy Now, Pay Later options, merchant lending, and loyalty programs to innovate and stay competitive. flag The report suggests these changes could take two to five years to fully implement.

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