Constellation Brands sells SVEDKA vodka to Sazerac, focusing on premium wine and spirits.
Constellation Brands is selling its SVEDKA vodka brand to Sazerac as part of a strategy to focus on higher-end wine and spirits. The deal, subject to regulatory approval, is expected to close in the coming months. Constellation acquired SVEDKA in 2007 for $384 million. Sazerac, known for brands like Buffalo Trace and Southern Comfort, will now own SVEDKA, adding to its portfolio of over 500 brands.
4 months ago
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