Jaguar's new all-electric branding, featuring a car-less promotional video, sparks mixed reactions online.

Jaguar's recent rebranding has sparked controversy, dividing opinions among social media users and experts. The luxury carmaker is shifting towards an all-electric future and targeting a younger audience. The new branding, which includes a promotional video without any cars, has received mixed reactions, labeled by some as "bonkers" and by others as a brilliant move. Jaguar views this as a bold reinvention, with more details on their strategy and electric vehicles coming in December.

December 02, 2024
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