Ipsos is in talks to buy Kantar Media for over €1 billion to boost its market position.

Ipsos, a global market research firm, is in talks to potentially acquire Kantar Media, a TV ratings data business, in a deal that could be worth over €1 billion. This move aims to strengthen Ipsos' market position. Kantar Media, known for its media analyses and Barb TV audience measurement system, is jointly owned by WPP and Bain Capital. While Ipsos has confirmed the discussions, there is no guarantee that an offer will be made or accepted.

December 02, 2024
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