IOC and Alibaba launch business accelerator for athletes, offering tools, mentoring, and funding.

The International Olympic Committee and Alibaba have launched a program to help elite athletes start businesses. The Athlete365 Business Accelerator offers educational tools, mentoring, and funding. This edition attracted over 600 athletes, with more than half previously competing in the Olympics. The program includes online lessons, bootcamps, and mentoring to build skills in business and e-commerce, using Alibaba's AI tools to assist in product sourcing and supplier connections.

December 02, 2024
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