Trump gained young male voters with a focus on masculinity and appearances at cultural events, while Harris retained support among young Black men.

Young men in the U.S. shifted towards supporting Donald Trump in the 2024 election, largely due to his campaign's focus on masculine appeals and appearances at sporting and pop culture events. While young Latino men were split, most Black men under 30 supported Democrat Kamala Harris, though a third backed Trump. Trump's strategy, including podcast and digital media outreach, resonated more effectively with young voters than Harris' policy-focused approach.

November 30, 2024
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