Jaguar, known for luxury cars, launches controversial new branding as it shifts to electric vehicles by 2026.

Jaguar, founded in the 1920s by Sir William Lyons, initially made motorcycle sidecars and created its first car in 1935. Known for elegance and power, the brand has been favored by the British royal family and featured in James Bond films. As Jaguar transitions to electric vehicles for 2026, it has unveiled a new branding campaign, generating some controversy online.

November 30, 2024
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