Cucumber salads trend on TikTok, boosting cucumber sales by $213.6 million in Australia.

Cucumber salads have become a viral sensation on TikTok, largely thanks to Canadian content creator Logan Moffitt, known as the "cucumber guy." This trend has led to a 32.5% increase in cucumber consumption among young Australian households, according to Rabobank. The surge in popularity has boosted cucumber sales, with the Australian industry valued at $213.6 million for the 2022/23 financial year.

November 30, 2024
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