Specialty coffee's popularity surges in Indian towns as tea-drinking habits shift.

The specialty coffee trend is gaining traction in small towns across India, attracting locals who are shifting from traditional tea-drinking habits. Driven by evolving tastes and the impact of the pandemic, there's been a 50% surge in subscription-based coffee orders over the past year. This trend, which started in major cities, is now spreading to smaller towns, fueled by social media and the appeal of trendy coffee shops.

November 30, 2024
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