Palestinian couple launches perfume line to reconnect Palestinians with their heritage through scents.

A Palestinian couple in East Jerusalem has launched Mejana, a perfume line aiming to capture the essence of Palestinian heritage and history. Qassem Abu Khalaf, an engineer, and Malak Hijazi created five scents inspired by the scents of Jerusalem and the Jordan Valley. Despite the region's conflict, they hope their perfumes will help reconnect Palestinians with their roots and cultural memories.

November 30, 2024
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