Louisiana's float at the Rose Parade promotes the state's music heritage, featuring icons like Elvis Presley and BB King.

The Rose Parade in Pasadena offers a global stage for promoting travel and tourism across the U.S., especially after the pandemic. Louisiana's float, named "Feed Your Soul," highlighted the state's cultural icons like Elvis Presley, BB King, and "Louisiana Saturday Night," showcasing the state's music and heritage. This event serves as a significant platform for marketing cultural and touristic attractions.

November 30, 2024
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