Bolivia's town of Viacha hosts a fashion show celebrating Indigenous Chola women's traditional attire.

In Bolivia's town of Viacha, a fashion show celebrated the traditional attire of Indigenous Chola women, featuring bowler hats, tiered skirts, and fringed shawls. The event, held on a dirt roadway, drew crowds and highlighted the cultural pride of the Aymara people. Former President Evo Morales played a key role in promoting Indigenous rights, which has led to a resurgence in embracing traditional clothing and culture.

November 30, 2024
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