UK pet owners post more Instagram photos of their pets than family, partners, or even themselves, study finds.

A study by Burns Pet Nutrition shows that UK pet owners post more photos of their pets on Instagram than selfies, partners, or family members. On average, Brits shared 15 pet photos, 12 family photos, five partner images, and five selfies in their last 50 posts. Women shared 16 pet photos compared to men's 13. Gen X shared the most pet photos (17), while Gen Z shared the fewest (12). Additionally, 27% of Gen Z have dedicated pet accounts, and 20% admit their pets have more followers than them.

November 29, 2024
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