Trip.com and Xinjiang's tourism department launched "Kiss Xinjiang" to boost the region's international tourism appeal.

Trip.com Group and Xinjiang's Department of Culture and Tourism launched "Kiss Xinjiang" at the 2024 China International Travel Mart. This three-day event showcased Xinjiang's culture and tourism attractions through exhibits from 12 regions, three hotels, 15 scenic spots, and 37 cultural and tourism enterprises. The initiative highlighted Xinjiang's diverse offerings, from iconic sites to cultural products, aiming to boost its international tourism appeal and align with China's "Tourism Revitalizes Xinjiang" strategy.

November 29, 2024
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