Kraft Mac & Cheese introduces limited-edition flavors and shapes to regain appeal among younger consumers.

Kraft Mac & Cheese is fighting to keep its top spot by using marketing tricks from streetwear and sneaker culture, like limited-edition products. It's releasing new flavors and pasta shapes to appeal to younger consumers, as its market share has fallen due to cheaper private labels and healthier options. The company is testing over 60 new flavors and has created pasta shapes inspired by Super Mario.

November 29, 2024
3 Articles