IDC report reveals only 10% of businesses are ready for personalized customer experiences, facing data and competition challenges.

Only 10% of businesses are prepared to offer highly personalized customer experiences, according to an IDC report. The report highlights that product similarity with competitors is a major challenge, and 56% of businesses struggle with data collection and management for personalization. Businesses must transform into "experience-orchestrated" companies to enhance personalization while ensuring data privacy. By 2027, Asian companies are expected to prioritize personalization to stay competitive.

November 29, 2024
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