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flag O'Neills, facing jersey sales drop in Ireland, boosts focus on thriving UK and Australia markets.

flag O'Neills, an Irish sports brand, has seen a 15% drop in GAA replica jersey sales due to the shortened All-Ireland Championships. flag To counter this, the company is expanding its focus to the UK and Australia, where its revenues have doubled over the past five years. flag The brand's jersey for the Australian rugby league team, the Penrith Panthers, is among the top five sellers.

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