German hop farmers face struggles as beer consumption drops and hop prices fall globally.

German hop farmers are struggling as global beer consumption declines and hop prices drop due to overproduction. Despite Germany regaining the top spot in hop production, long-term brewery contracts may soon expire, adding further strain. In the U.S., a shift in consumer preference from bitter craft beers to milder ones has reduced hop acreage by 18.5%. Climate change is expected to add to the challenges faced by hop farmers.

November 28, 2024
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