CJ Cheiljedang launches Korean barbecue-flavored instant fried rice in U.S. stores like Walmart.

CJ Cheiljedang, a South Korean company, has introduced its first instant fried rice product in the U.S., available at major stores like Walmart and Publix. The bibigo-branded Korean barbecue-flavored rice marks the company's first fried rice export to North America. Precooked rice sales by the company in the region have been increasing, with instant white rice sales up 20.6% year-over-year in 2024.

November 28, 2024
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